5 TOP SELLING MISTAKES TO AVOID
Mistake 1 — Failing to “Showcase”
According to a survey conducting by propertygenie.co.za almost half of all buyers knew whether they will buy a home the moment that they stepped into it. When attempting to sell your home to prospective buyers, do not forget to make your home look as pleasant as possible. Make necessary repairs. Clean. Make sure everything functions and looks presentable. A poorly kept home in need of repairs will surely lower the selling price of your property and will even turn away some buyers. (See our HOMESTAGING FROM THE EXPERTS section for valuable assistance).
Mistake 2 — Priced Too Low/Priced Too High
One critical reason to find an experienced professional real estate agent, is to make sure the property is priced appropriately for a timely and profitable sale. Every seller obviously wants to get the most money for his or her property. If the property is priced too high it will sit and develop the identity of a problem property and cause some prospective buyers to lose interest before even seeing your property. If it’s priced too low it could cost you considerable profits. Your Real Estate professional will justify the price he sets for your home by providing statistical evidence of prices of homes sold in the immediate area.
Mistake 3 – Hiring an agent who is not a trained marketer
If you ever browsed through a property website or magazine and found yourself commenting on some of the shocking photographs of many of the properties, you will know just how widespread this mistake is. Your agent needs to be an informed marketer who understands trends and how to adjust to them, how to photograph your home to give it the very best opportunity to sell; how to master the science of language to describe the house in such a way as to be irresistible to buyers.
Mistake 4 — Mistaking Re-finance Valuations for the Market Value
Unfortunately, a re-finance valuation may have been stated at an untruthfully high price. Often, lenders estimate the value of your property to be higher than it actually is in order to encourage re-financing. The market value of your home could actually be lower. Your best bet is to ask your agent for the most recent information regarding property sales in your community. This will give you an up-to-date and factually accurate value in a direct comparison with homes similar to yours.
Mistake 5 – Not making your home easily accessible for viewings
Accessibility is a major key to profitability. Have you ever wanted an ice cream, struggled to find a shop selling your favourite and then changed your mind? (Agents call this “cooling off”).
Home buyers are the same. Many of them are driven by impulse and sentiment. They see a house on the internet (or drive by the board) and want to see it as soon as possible. The more accessible your home is, the better the odds of finding a willing and able buyer. You never know if the one that couldn’t get a viewing and changed their minds was the one that got away. By developing a trusting relationship with your agent, he or she will show the home with your best interests in mind.